WhatsApp Business API Overview
Enterprise-grade messaging platform for scalable customer communication, automation, AI chatbot integration, and full CRM connectivity — powered by official WABA Provider.
Transform Customer Communication with WABA
Move Beyond Basic Messaging
WhatsApp Business API (WABA) is the enterprise version of WhatsApp, built for businesses that need to communicate with thousands or millions of customers at scale. Unlike the free WhatsApp Business app, the API allows full programmatic control, automation, and integration.
- Send to large recipient lists at scale
- Automate responses with AI chatbots
- Integrate with your CRM, ERP, or e-commerce
- Manage multiple agents on one number
- Send rich media: images, videos, PDFs, location
- Access to all 4 Meta message categories
Understand the 4 WABA Message Types
Meta classifies all WhatsApp Business messages into four categories. Understanding these is critical for compliance and optimising your messaging costs.
- Marketing — Promotions, campaigns, loyalty (RM 0.50/msg)
- Utility — Order updates, payment alerts (RM 0.12/msg)
- Authentication — OTP, TAC, 2FA (RM 0.10/msg)
- Service — Customer support sessions (RM 0.10/session)
Everything You Need to Scale Communication
Bulk Broadcast
Send to thousands of opted-in contacts simultaneously with personalised template messages.
AI Chatbot Integration
Deploy 24/7 intelligent chatbots that understand natural language in BM, EN, and Chinese.
API & CRM Integration
REST API with webhooks for seamless integration with your existing systems.
Rich Media Support
Send images, videos, PDFs, audio, location, and interactive buttons.
Real-Time Analytics
Track delivery, read rates, and response metrics with detailed dashboards.
End-to-End Encryption
All messages are protected by Meta's end-to-end encryption — data-aware.
Multi-Agent Inbox
Multiple customer service agents handle conversations under one WhatsApp number.
Template Management
Submit, manage, and track template approvals directly through our portal.
130+ Country Coverage
Send to international numbers with transparent per-country destination pricing.