💰 META Messenger · Pricing & Credits

Simple Per-Message Billing

Every outgoing message is charged per message from a dedicated Messenger credit balance. Incoming customer messages are always free — you only pay when you reply.

What Gets Charged

All Outgoing Message Types — Per Message

Three types of outgoing messages, one billing rule: each is charged per message when accepted for delivery.

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Text Message

Plain text replies sent by your agents from the portal or through the API, including link previews.

💰 Charged per message
🖼️

Media & File

Images, documents and other attachments sent to the customer from the portal or the API.

💰 Charged per message
🤖

Chatbot Auto-Reply

Replies sent automatically by your keyword rules and welcome messages — billed the same as an agent reply.

💰 Charged per message
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Incoming messages are free. Customers can message your Page as much as they like — you're only charged for the messages you send back.
How Billing Works

Predictable, Auditable, Never Negative

Four rules govern your Messenger spend — no surprises, no session windows, no hidden fees.

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A dedicated Messenger balance

Charges are deducted from your Messenger credit balance, which is completely separate from your SMS and WhatsApp balances.

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Charged only once accepted

Messages are only charged once accepted for delivery. A message rejected at submission is not charged.

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Your balance can never go negative

Sending is blocked when your Messenger balance is insufficient — simply top up to resume.

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Full reload history

Every top-up is logged in your reload history, and every charge appears in your outbound reports — completely auditable.

Get Your Messenger Channel Rates

Messenger channel rates are applied to your account when the channel is activated. Contact us for your rates and to top up your Messenger credit balance.

Contact Sales / Activate Messenger →