WhatsApp Transactional & Utility Messages
Automatically deliver the messages your customers expect — order confirmations, payment receipts, appointment reminders, and shipping updates — triggered by system events in real time.
The Messages Customers Actually Want to Receive
Utility messages are triggered by something the customer already did — placed an order, made a payment, booked an appointment. They have the highest open and engagement rates because customers are actively waiting for them. At RM 0.12 per message, they're also the most cost-effective business-initiated message type.
- Triggered by your system via REST API or webhook
- Requires pre-approved Meta message template
- Include personalised variables (name, order no., amount)
- Attach images, PDFs, and documents
- Add CTA buttons linking to tracking, portals, etc.
- *Free if sent within 24-hour customer service window
Utility Messages for Every Industry
Order & Shipping
Confirmations, dispatch notices, tracking updates, and delivery confirmations.
Payment Alerts
Receipt on payment, failed payment notices, invoice delivery.
Appointment Reminders
Remind patients, clients, or students of upcoming bookings.
Account Notifications
Balance alerts, account changes, subscription renewals.
Travel Updates
Flight status, check-in reminders, itinerary changes.
Form Submissions
Acknowledge receipt of applications, enquiries, or registrations.